Okay, so here are a few examples of the simple graphic we created last time. Remember we were discussing which font is the best to use and I said it depended on what your end-effect was. Take a look at all four and then I will explain my usage.
Alright, the first one is in a bright (almost neon) pink with an almost "sassy" flair to it. I would use this type of font for a women's design. But not just a women's design, a design for ladies that is flirty or sassy or with an attitude. Something that says, "DUH" to the reader.

The second one is a light grey color and looks fuzzy. This upon closer inspection (or a larger image) looks like a print out of some sort. I would use this font for a technology or computer related design. I might also use it for a graphic that was supposed to look like it was printed from a bad or old (Think dot-matrix) printer.

The next design is fat and a dark blue. This design I'd also probably use for a women's design, but it could be a unisex design. I'd like to see this design on something that is more "cute" than sassy. Something for kids maybe or a young teenage girl. It would fit will on a design that makes the reader think "TOO CUTE!" -- especially cute animals or simple graphics (heart shaped -- Or I *heart* my doggie).

Last we have a design that looks very basic (BORING!). However, it doesn't have to be that way. Let's think for a minute about a design where you want one part REALLY noticed. This boring font could be used for the rest of the text. It could also be used to make one part fade in... let's say it's a subtle joke or a double entendre... you don't want it to be "in your face," you want it to blend in. Another design option would be to simulate a newspaper or something similar. So, don't knock a simple font.

What is the objective of this lesson? Well, very simply, fonts can have a major impact on what the graphic ultimately looks like. Try to imagine a cute little design that says "My boyfriend is cuter than yours" ... what font does it have? Not the second or the last one certainly! Who'd want that type of boring design?

That's all for today. Check back for more tips and tricks for the POD (Print on demand) business!

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